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4038 I joined the group of Edmonton a few year and a half in the past and from that point I even have seen how concerned VMS Media Group is. If there is a local function, celebration of any ethnic group, they're there. 4035 In the next phase, in the assist section, phase, another over 5,000 people supported them. Over four hundred letters had been written from local companies including from myself and from my law agency. People took the time to indicate their help because VMS Media Group has worked with the community to find that support. 3972 You know, clearly we do not know what success appears like for them or what that -- you realize, individuals which might be saying they're profitable, what that means.

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4473 Also, another factor that we do underneath the CEFA, each time we have a fundraising occasion, as you realize, Philippines is all the time struck by tragedy just like the tremendous storm, which is the Haiyan. So the Council of Edmonton Filipino Association is the organizing committee of the largest fundraising for the Philippines right here in Edmonton. And we have a one-day fundraising occasion which raised over $250,000 Canadian that was additionally matched by the Province of Alberta. They gave 500,000 to match all the donations that was collected right here in Alberta.

And principally nowadays I see the youth listening to western music. There’s not a lot -- there’s solely a lot I can go browsing and seek for and look for, but this platform offers me with that different world that I’ve never even found. And Akash Broadcasting has proposed the thought of having youth reveals and having fusion music reveals with their main target market as the second and third era youth, and this was of great interest to me. 4388 Edmonton is currently rising and booming with music professionals, be that singers, music composers, lyricists, all type of artists. And when Team Akash approached me about their floor up funding to help fellow Edmonton music artists and likewise present their dedication to provide a radio platform for showcasing our expertise, I felt urged to assist their utility.

4336 It's nonetheless not as widespread as we wish it to be. So the radio station is an effective source for women to know easy issues like cervical cancer screening which they don't seem to be aware of, or breast cancer screening. Simple things like you possibly can have your blood take a look at carried out, you know, every year just to detect -- early detection of various sicknesses like diabetes. 4334 So having that in mind, I am here today to speak about how the RED FM radio station would probably be able to assist them out or be -- create extra awareness in the native ethnic communities. 4332 As a physician, I see lots of the ethnic inhabitants simply because I'm able to converse with them in their -- you know, of their language. So I think people are more comfy sometimes speaking to a girl, also that, you realize, there are specific things that they will’t specific, so they don't converse the language. And so they, you understand, feel more snug doing that.

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And he all the time comes up with the reply that journalism ought to at all times be neutral and normally journalist just isn't impartial. 3991 VMS Media has been significantly respected in Calgary and Edmonton for his or her high ethnic journalism, for their responsible information values. And I have full confidence that Ranjit Sidhu and his firm, VMS Media, will probably have the passion and assets to run a really profitable ethnic and information channel -- radio channel.

Sustainability Is Basically Reshaping Finance

3823 So the World FM expenses are -- you realize, may probably be a little bit greater if we did not have those other stations in the market to balance them out. 3817 Over the years Rogers has made adjustments in the way that they construction internally. And World FM, over the years, has not needed to bear the brunt of some of the bills that has been allocated throughout the -- all of the radio stations that we function. 3811 They don't have the budgets to increase so what is going on to happen is fragmentation of that -- those marketing dollars. Those dollars aren't going to get greater, they're simply going to get unfold out. 3809 And as Julie said, those advertisers have very small advertising budgets. These aren't people who have, you know, multi-million dollar advertising budgets or even people who a mainstream advertiser might need.

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But it is going to be -- it's going to add worth, it's going to make our individuals higher informed and better residents of this place if they were to have the ability to see the Canadian celebrations, the Canadian occasions in a perspective that could be very close to them. 4288 Now, to a certain extent, I would say that generally speaking the leisure part one can says is quite a bit addressed -- well addressed. However, there are many other things, take for instance influencing policy outcomes that with knowledgeable discussions individuals can interact in, individuals can take part in, people can turn into contributing members of the group and the society. That remains very, very largely if not totally unaddressed.

Most individuals do not signal their name to anything nowadays. 4445 I love what I do because it permits me to spend extra time with my kids, be able to follow my passion with arts. I'm a -- and I'm additionally a singer and performer, in addition to very active in my neighborhood. My expertise allows me to assist out for fundraising during shows and efficiency.